What is Conversion Rate Optimisation? Often abbreviated to CRO, conversion rate optimisation is the process of improving a website so that more visitors become leads or customers. This can be achieved by making changes to design, layout, copy or flow. Why is it important? The time and money invested in generating traffic can be quickly undone if there are issues or bottlenecks that cause potential customs to leave early. By increasing the efficiency of your site, you directly impact all traffic, be it via dedicated ad spend or social media engagement.
Our approach We believe in focusing on and refining the details of your website to best represent the quality and excellence of your business. Every button, menu or pop up should be thoughtfully implemented to enhance the experience, not detract from it.
Improve flow, engagement & conversions
CRO optimises all traffic. Whether a potential customer is visiting from social media, a dedicated advert or even word of mouth, a well refined site will have an impact on all of them. Our process utilises a variety of methods to ensure every aspect of your site is not only functioning as intended but also incorporates design and development improvements that increase flow and minimise pinch points.
Navigation restrictions, pop up timing and personalisation are just some of the implementations we may deploy to deliver a better user experience. For product focused businesses, information is the key driver for many purchases. As an outsider to your business we can offer a fresh set of eyes and uncover weaknesses in product specifications that potential customers may be searching for.
We will develop a proposal of changes that includes what we call 'Working Prototypes' that deliver immediate functional improvements and 'Testing Theories' which are more experimental ideas for you to trial going forward.
Book Free Site Review
We'll call you for a discussion on what you're looking to achieve and how we can help you do that.
How does the review work and what are the benefits of working with us?
Let's have a chat
We'll ask some questions about your products/services, goals and site analytics to better understand your business and how we may be able to help. When we work on a site, it is important we immerse ourselves within the business and fully understanding all its moving parts, setting the foundation from which we can work.
Increase Sales
The biggest benefit to CRO is that it optimises all traffic. Whether somebody visits from social media, a dedicated advert or even word of mouth, a well refined site will have an impact on all of them. We do this via a variety of methods, from ensuring links navigate to the correct location and as far as implementing code for a better user experience.
First impressions
The first time we visit your site we'll have a pen and paper ready to instantly take notes. You can only get one first impression and when you consider the average time visitors spend on a website is 53 seconds, you need to make it a good one. These notes then become a valuable reference point as we dig deeper and become more accustomed to the site.
Increase ad spend efficiency
A well refined website sets the foundation from which you can build. Driving paid marketing traffic to an unoptimised site can limit the efficiency of each Dollar, Pound or Euro spent. At best this results in leaving sales on the table, but at worst it could send you on a wild goose chase of A/B testing ad copy and images.
It's all about the details
We believe that by taking care of the details, the bigger picture will emerge. The refinement process we use is predicated on this concept and encapsulates every aspect of the user experience.
Shopify specialisation
Having previously ran a successful business built on the Shopify platform, it was natural for it to become our specialisation as an agency. This extends to their proprietary coding language Liquid.
There's no obligation
There will be no aggressive sales tactics and no pressure to commit to anything. We believe great businesses are built by creating relationships and we intend to conduct ourselves accordingly.
Theories and Prototypes
If you decide to take us on we will develop a Proposal of Changes that includes what we call 'Working Prototypes' and 'Testing Theories' to deliver immediate functional improvements along with experimental ideas for you to try.
Process Breakdown
Functionality Testing
Thorough full site review including UI & UX elements, forms, buttons etc. Anything and everything will be rigously tested!
User Flow Analysis
Using your sites analytics we'll be able to review visitor behaviour and flow which will inform our approach, including search auditing.
Information Review
Relevant shipping information, site policies and product specifications will be reviewed to ensure customers have the details they need to purchase.
Navigation Flow
Ensuring the menu structure is instinctive to use, using our fresh set of eyes to view your site from a new user perspective.
Proposal Creation
From our test results we will put together our Proposal of Changes that will outline all the improvements we think should be made to increase your sites optimisation.
Implementation
Once we have the green light we will implement the changes outlined in the proposal. Most changes do not require site down time.
FAQ.
How long does it take? We like to dedicate at least a week to complete a project, from initial discussion to completion.
How much does it cost? Our standard CRO package is £640.00, with prices increasing for more involved projects. We require 50% payment to start with the other 50% due on completion.
How do I give you access to the store backend? Shopify allows you to add additional staff accounts to your store under Settings, Users & Permissions. For most CRO projects we do not need access to customers, finance and order information.
Can I carry out the work myself? Yes. With the first 50% payment we will product our Proposal of Changes, from there if you'd rather carry out those changes yourself we will be happy to turn the project over to you.
